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Salons by JC

Chief Creative Officer, Website & UX/UI Design Director

Salons by JC is a family-owned business that leases individual salon suites to beauty professionals, including massage therapists, acupuncturists, and lash stylists. The company provides a wide range of services, such as haircuts, nails, waxing, and hair coloring, while also offering business guidance, marketing assistance, and full-time concierge services to support its professionals. Salons by JC wanted to modernize and refresh its corporate website to better communicate its brand identity, improve user experience, and offer enhanced functionality for both customers and property managers.

Client:

Salons by JC

Year:

2023-2024

My Role:

Chief Creative Officer

Website & UX/UI Design Director

Agency:

Ruckus

My Role
As the Creative Director for Web & UX/UI Design, I led the creative direction for the project, collaborating closely with the design team, project managers, and development team. I ensured that all aspects of the design aligned with Salons by JC’s vision and met their functional requirements. Weekly stakeholder meetings were held to review progress, refine designs, and ensure the project stayed on target while maintaining a strong creative direction.

The Challenge
Salons by JC’s existing website lacked the modern UX/UI capabilities and professionalism needed to support their business model. Customers needed a seamless way to search for services and locations, while each franchise location required an intuitive backend system that allowed property managers to efficiently manage services and bookings. The new website had to be aesthetically engaging, easy to navigate, and functionally robust to meet the needs of both end users and business owners.

The Solution
We designed a visually compelling, modernized website that successfully represented the Salons by JC brand. The new platform provided:

Intuitive Search Functionality: Customers can now effortlessly search for services and locations.
Custom Location Pages: Each franchise location has its own page where services are listed, making it easy for clients to find what they need.
Efficient Backend Management: Property managers now have a streamlined, user-friendly system to manage services and bookings.
Enhanced User Experience: The site’s updated UX/UI design ensures smooth navigation and an engaging, professional look.

The Results & Accomplishments

The new website effectively showcases the Salons by JC brand, creating a more engaging and modern online presence.
Improved user experience has made it easier for customers to navigate and book services.
Franchise owners and property managers now have a simplified backend system, enhancing operational efficiency.
The creative liberties given by Salons by JC allowed us to push the limits with design, resulting in a visually stunning and highly functional website that exceeded expectations.
The project successfully met all stakeholder requirements, delivering a high-performing, aesthetically polished digital experience.

The final product was a beautiful, functional website that fully embodied Salons by JC’s brand and business goals, with my design team delivering an exceptional result.