New York International Auto Show
Website, UX/UI Design & Social Media
The New York International Auto Show, one of the nation’s premier automotive events since 1900, sought to elevate its digital presence following a two-year hiatus due to COVID-19. This initiative included a complete website redesign and a comprehensive digital marketing strategy to drive ticket sales and increase event awareness as live events resumed.
Client:
New York International Auto Show
Year:
2021-2022
My Role:
Creative Director
Website, UX/UI Designer
Agency:
Ruckus
My Role
Led the overall creative direction, working closely with the UX/UI team to develop an improved user flow and experience that elevated the New York International Auto Show’s digital presence. Spearheaded the website redesign, seamlessly integrating event details, ticketing, social media, and photography to create a compelling and user-friendly platform—ensuring the vehicles remained the true focal point.
The Challenge
The original website lacked clear ticket pricing, event details, and social media integration. Attendees also struggled to access an event map on their mobile devices, making navigation difficult. After a two-year COVID-19 hiatus, viewership had declined, making a digital revamp essential to re-engage audiences.
The Solution
Collaborated weekly with the UX/UI team, the Auto Show internal team, and stakeholders to address key challenges and enhance the user experience for both remote viewers and attendees. By improving the website and integrating social channels, we significantly boosted the show’s online presence through email campaigns, Google, Facebook, and Instagram, driving engagement and visibility.
The Results & Accomplishments
Drove a 109.9% year-over-year increase in engagements compared to 2019 by leading the website redesign and digital strategy.
Contributed to generating 5.3 million total impressions through enhanced UX, social media integration, and targeted marketing efforts.
Helped achieve 827.7K impressions during two press days, boosting visibility during the event’s most critical moments.
Led efforts that resulted in 235K total engagements, significantly increasing audience interaction with the brand.
Optimized digital content to drive 85.6K Instagram Reels video views, increasing social media reach and engagement.
Improved site navigation and event information access, leading to a 20% increase in time spent on the website.
Enhanced the ticketing and event details experience, contributing to an 8% conversion rate.
