About

With over 19 years of experience, I’m a seasoned creative professional specializing in branding, web design, UX/UI, packaging, and marketing. I played a key role in building a thriving agency from the ground up, growing it from two employees to a team of 50+.

Throughout my career, I’ve served as Creative Director, Vice President, and Chief Creative Officer, overseeing teams, managing client relations, and driving operations. I've led award-winning projects across diverse industries, including pharmaceuticals, automotive, food & beverage, cosmetics, retail, finance, and many more, collaborating with clients ranging from startups to Fortune 500 companies.

My expertise spans packaging, brand development, technical drawing/engineering, UX/UI strategy, creative problem-solving, and cross-departmental leadership, ensuring high-quality execution even in fast-paced environments. My attention to detail and background in architectural design have always played a crucial role in shaping my creative approach.

Outside of work, you can find me exploring the outdoors, whether bike riding, hiking, carpentry, or attending concerts—just a few of the hobbies I enjoy when I'm not lending my creative expertise.

Design Capabilities

Product & Brand Design, Packaging, Web & UX/UI Design, Creative Art Direction

Tools & Technology

Adobe Creative Suite | Figma | Sketch | UXPin | WordPress | Slack

Client List

NYC Ferry

Mobileye

New York Auto Show

Harley Davidson

BMW

Javits Center

Beekman 1802

Baked by Melissa

Salons by JC

Access Holdings

Admiral Capital

Ruckus Brewing

Reading Premium Beer

Laurea

Verlas

Diocese of Brooklyn

Rebesana

Indikitch

Power HRG

DRF

The Cashmere Sale

Simply Self Storage

Chrono 24

Tweezerman

Golden Krust

Nutcracker! Magical Christmas Ballet

+ More

Experience

Chief Creative Officer (CCO) | Ruckus Marketing | Aug 2022 – Aug 2024

  • Directed Branding, Web, and UX/UI teams, ensuring creative alignment with business objectives, while also actively contributing to design and execution tasks as needed.

  • Collaborated daily with Project Managers and the Development Team to ensure seamless project delivery and alignment with creative goals.

  • Worked closely with C-suite executives to develop internal strategies, optimize processes, and drive the company’s overall creative vision.

Creative Director | Ruckus Marketing | Feb 2006 – Aug 2022

  • Managed and mentored cross-functional teams across.

  • Led brainstorming sessions, client meetings, and campaign development, while actively leading and contributing to design work, including but not limited to:

    • Packaging

    • Branding

    • Web & UX/UI Design

    • Marketing

    • Advertising

Vice President | Ruckus Marketing | Jan 2007 – Mar 2020

  • Integral in building Ruckus Marketing from the ground up, developing brand identity and core teams.

  • Respected leader, mentor, and trusted figure in senior management.

Awards & Accolades

  • 34+ design awards across web, branding, packaging, UI/UX, and marketing.

  • Recognized for excellence in creative leadership and innovation, including best Craft Beer label design.

  • Increased New York International Auto Show website engagement by 110% through strategic UX enhancements, content optimization, and streamlined user flows.

  • Developed viral campaigns that gained national attention, generating millions in earned media and media impressions.

  • Created work that influenced pop culture, featured on Saturday Night Live, The Colbert Report, and covered by major national news outlets.

  • Designed the official NYC Ferry MTA map, in use since 2017.

  • Recognized in 40 Under 40 at age 28 for leadership, innovation, and brand development.

  • Consistently delivered high-impact work under tight deadlines, launching successful products and platforms that generated millions in views and revenue.