My Role
I led the overall creative direction, working closely with the UX/UI team to develop an improved user flow and experience that elevated Access Holdings' offerings and key site metrics. As the spearhead of the website redesign, I collaborated with stakeholders to ensure the final product effectively communicated Access Holdings’ unique value proposition.

I worked closely with the VP of Investor Relations and Communications of Digital Content and other Access stakeholders to create clear, easy-to-follow charts and diagrams—particularly for the “How It Works” section, which was a crucial component in showcasing Access Holdings’ structured investment approach.

Additionally, I met daily with internal UX/UI teams, Project Managers, and the Development Team to ensure seamless execution, alignment with the company’s expectations, and an optimal user experience across all pages.

The Challenge
Access Holdings needed a modernized website that provided a comprehensive yet intuitive user experience, with a particular focus on making complex investment processes easily digestible for visitors. The firm’s "How It Works" section was a key focal point, requiring a visually engaging and simplified explanation of its proprietary processes. The challenge was not only designing an aesthetically appealing website but also ensuring that it clearly communicated Access Holdings’ value to potential investors.

The Solution
We took a strategic approach to UX/UI, ensuring that the website structure and flow guided users effortlessly through Access Holdings' investment philosophy and offerings.

• Developed a visually compelling and highly functional digital experience that aligned with Access Holdings’ corporate vision.

• Created interactive charts and diagrams that distilled complex financial processes into easy-to-understand visuals.

• Improved site navigation, backend capabilities, and mobile responsiveness to enhance accessibility and engagement.

Ensured seamless integration of branding, content strategy, and performance enhancements to elevate the firm's digital presence.