Social Climber
Creative Director, Website & UX/UI Design, Lead Designer
Social Climber was an innovative startup designed to quantify social media influence by assigning users a daily ranking based on their activity across multiple platforms. More than just an analytics tool, the app functioned as its own social platform, allowing users to compete, connect, and earn rewards based on engagement. To succeed, it required a seamless UX/UI, a compelling brand identity, and an intuitive interface that encouraged participation.
Client:
Social Climber
Agency:
Ruckus
My Role:
Creative Director
Lead Designer
Website & UX/UI Design
My Role
I played a key role in shaping the app’s UX/UI strategy and visual identity, working closely with stakeholders, design team and UX/UI team to create a user-friendly experience. My responsibilities included:
Branding & Logo Design – Crafted a strong, visually appealing brand identity.
UX/UI Strategy – Developed a streamlined user flow that minimized complexity.
Marketing & Investor Presentations – Designed materials to showcase the app’s potential.
App Design – Led the creation of a clean, modern interface with an uplifting color palette that encouraged interaction.
The Challenge
The concept was exciting but came with several hurdles:
Seamless Integration – The app needed to pull real-time data from multiple social platforms without overwhelming users.
Engagement & Simplicity – Users needed to feel motivated to interact without adding complexity to their existing social media habits.
Brand & Business Appeal – The platform had to attract brands willing to offer perks and discounts based on user rankings.
The Solution
To address these challenges, we designed an intuitive, visually engaging experience that allowed users to:
Track their social ranking based on followers, likes, shares, and comments.
Join “social spheres” to compete within groups like friends, cities, and professions.
Link existing social accounts for a centralized view of activity.
Earn perks & discounts from partnered brands.
Communicate with other users through an in-app messaging system.
Receive personalized engagement tips to improve their ranking.
Wireframes
The Results & Accomplishments
The final product delivered:
A strong brand identity that resonated with users and investors.
A smooth, intuitive UX/UI that made social ranking easy to understand and engaging.
A unique gamification system that encouraged daily participation.
A first-of-its-kind platform that bridged social engagement with real-world rewards.
By combining smart design, UX strategy, and branding, Social Climber successfully positioned itself as an innovative and engaging social experience for both users and business partners.
Final App Design
Style Tile
