Please rotate phone
Admiral Capital
Brand Identity, Visual Design & Website, UX/UI Design
Admiral Capital Group, now known as Vero Capital, was founded in 2008 with a mission to deliver long-term value to investors while positively impacting communities where they invest. Over the years, the firm has acquired more than $3 billion in real estate assets and expanded into strategic private equity investments. With a focus on leveraging research and local market expertise, Vero Capital has built a strong track record and lasting relationships with investors.
Client:
Admiral Capital
Year:
2018
Role:
Creative Director
Visual Designer
Brand Identity
Website, UX/UI Designer
Agency:
Ruckus
My Role
I led the visual direction for the brand update and website redesign for Admiral Capital. This included overseeing the design team, collaborating with the UX/UI team, and working closely with developers to ensure a seamless and intuitive user experience. My primary focus was to create a platform that effectively showcased Admiral’s investment properties, real estate portfolio, and strategic initiatives while maintaining a strong and recognizable brand identity.
The Challenge
It was challenging for investors to efficiently browse their portfolio and investment properties. The firm needed a revitalized brand identity and a modern, responsive website that clearly communicated its expertise and impact. A key challenge was designing an interactive dynamic map that allowed users to toggle between real estate and private equity investments, a crucial feature for Admiral’s audience. Additionally, ensuring mobile responsiveness was critical, as many investors accessed the platform on the go.
The Solution
To address these challenges, we first developed a new brand identity that included a refreshed logo, brand guidelines, and an updated brand story. This helped align Admiral’s visual presence with its evolving mission and positioned the firm for future growth.
For the website redesign, we focused on creating a modern, fully responsive platform that would provide a seamless experience across desktop and mobile devices. The site structure was reimagined to offer intuitive navigation, making it easier for investors to explore properties, track investments, and learn more about Admiral’s expertise.
A key component of the new website was the interactive investment map, designed to give users the ability to easily switch between Admiral’s real estate and private equity investments. This dynamic feature provided clear, accessible insights into the firm’s portfolio and became one of the most visited sections of the site.
Throughout the development process, I worked closely with UX/UI designers and back-end developers to ensure that the website was not only visually compelling but also highly functional and optimized for investor engagement.
The Results & Accomplishments
A Stronger Digital Presence
The website redesign elevated Admiral Capital’s online presence, effectively showcasing its expertise and investment success.
Improved User Experience
The streamlined navigation and interactive map made it easy for investors to explore properties and portfolio details, leading to a more engaging experience.
Positive Stakeholder Feedback
The Admiral team praised the design and functionality, noting how it accurately represented their brand and made internal operations more efficient.
A Lasting Brand Identity
The cohesive branding elements reinforced Admiral’s position as an industry leader, helping facilitate its transition to Vero Capital in 2020.
Style Tile
